February 2012
2 posts
A Social Super Bowl and the effort barrier
In the final three minutes of the Super Bowl tonight, there were an average of 10,000 Tweets per second.
— Twitter (@twitter) February 6, 2012
That’s a pretty impressive stat. What I’m less impressed with was the job second screen apps did at tying game information, curated social media and advertising together.
Typing a quick tweet, or Facebook status update, or responding to...
September 2011
1 post
3 tags
E.W. Scripps launching live video programming on...
Our station group has just rolled out our live mobile streaming product and I couldn’t be more excited! We’ve already done a couple of test runs to see how it works and how the audiences consume the stream, and we’re seeing some nice usage.
I love the possibilities this opens up.
July 2011
7 posts
How the BBC lost 60,000 Twitter followers to ITV →
8 tags
The case for hashtags everywhere
Hashtags ostensibly started on Twitter. But where they started isn’t important. What’s about hashtags is that they provide a common mechanism to organize topics across platforms.
Want to discuss the Home Run derby on Twitter? Just add #HRDerby to your tweets. In fact, Major League Baseball was promoting it on the air and at the park.
But why does it just have to be Twitter? Google...
4 tags
Video chat is the 3-D TV of social media
With the recent flurry of activity in the social media space regarding video chat, I’m not so sure anyone wants it that bad.
Hangouts on Google+ have some amazing functionality like group video chat, YouTube sharing and video switching.
Facebook’s Skype integration puts you immediately in touch with your entire social graph.
But video chat has been around for awhile, and given...
Google+ is just Facebook + Twitter + Skype + WebEx...
That’s all really. Let’s look at the list.
Asymmetric following (Circles)? Check (Twitter).
Sharing links, video, status updates and photos in a stream with comments? Check (Facebook).
Full video chat (Hangouts)? Check (Skype).
Code indicating full managed meeting and screencast functionality? Check (WebEx, Skype, Camtasia).
Topic based subscription with integrated sharing...
Your complete guide to navigating the current... →
Why the WSJ Mobile App gets two star customer... →
This is a great usability study of where the WSJ went wrong on the design of their perfectly good mobile app, confusing users and making everyone generally grumpy.
Hyperpersonal and the interest graph vs....
Hyperlocal is a strategy that defines perceived primary audience information desire as emanating geographically. In reality, it is also a strategy rooted in the concept that advertisers can more successfully sell their products by refining their targeting to where their potential customers live.
These assumptions inherently morph into the same blunt force marketing silos we call demographics. Is...